Data Import lets you integrate the data from a variety of external business systems with Google Analytics to gain a better understanding of how your customers behave on the web. You can use this imported data for reporting, segmentation and remarketing, giving you a more complete view of your business using Analytics reports. For example, […]
Do you know Google Analytics can be used to track the opens of an Email? No? Well it is possible, though the usual methods of utilizing GA’s JavaScript code do not work with most of the Email clients. However, Google Analytics also includes event tracking which can be used through an embedded image pixel within […]
Are you unable to understand why bounce rate is so high on your website? Do you have a content website and users or single page applications and wondering whether your users are consuming the content or not? Have your team created a page as such where major information/ CTAs or form is on second fold […]
In our earlier post, we go through the basics of Segment. In this post, we will explore some advance use cases for segments. Segments can help us better understand User Journeys by drilling down by particular User behaviors You can create segment to define a sequential behavior of a user such as : While you […]
Segment allow you to view your report and data , considering only a portion of the users, based on a set of condition that configure. For example, we have created two buckets of our users i.e. first all the users coming from mobile devices and in next bucket all the users coming from tablet and […]